Strategic Brokerage & Advisory Insights | Real Estate Solutions

Jeff Yi | Principal Broker & Commercial Real Estate Strategist

Jeff Yi is a premier New York City-based real estate authority with a distinguished track record in high-stakes commercial and residential markets. Originally from Seoul, Jeff's move to Manhattan was fueled by the city's entrepreneurial energy and complex investment landscape.

Business Acumen & Advisory Excellence Before transitioning to real estate, Jeff owned and operated successful retail enterprises for over 13 years. This "owner's perspective" informs his strategic approach. After 15 years at one of NYC's top-tier brokerage firms, he founded his own boutique agency to provide bespoke, insight-led advisory services.

Specialized Real Estate Solutions As a former mortgage banker, Jeff offers deep expertise in capital markets and debt structuring. His core specializations include:

Large-scale Office Buildings & Corporate Headquarters, Multi-family Assets & Mixed-use Properties, Retail Leasing & Strategic Site Selection Fluent in Korean and English, Jeff recently spearheaded the strategic relocation of the Consulate General of the Republic of Korea in New York, executing the site acquisition with analytical precision and discretion.

Leadership & Discipline A recognized community leader, Jeff served as President of the Korean American Association of Manhattan. He is currently advancing his expertise in Commercial Real Estate Financial Analysis at Fordham University. Also an accomplished marathoner with over 40 completions, Jeff brings that same relentless tenacity to every negotiation.

Asset Types

Office

Spaces used by businesses such as corporations, law firms, and financial institutions

Typically classified as Class A, B, or C based on quality, location, and amenities

Key Point: Offers stable tenancy, but performance is sensitive to economic cycles

Retail

Properties used for shops, restaurants, and consumer-facing businesses

Includes street retail, high-street locations, and shopping centers

Key Point: Strongly driven by location, visibility, and foot traffic

Multifamiy/Mixed Use

Multifamily: Residential rental buildings with five or more units, designed for income generation

Mixed-use: Properties that combine residential, retail, and/or office components within a single development

Key Point: Provides stable cash flow (multifamily) while allowing for diversification and value enhancement (mixed-use)

Industrial

Includes warehouses, logistics facilities, distribution centers, and light manufacturing spaces

Demand is driven by supply chain activity and e-commerce growth

Key Point: One of the fastest-growing and most in-demand asset classes

Hospitaity

Hotels, resorts, and serviced residences

Performance depends on occupancy, average daily rate (ADR), and operational efficiency

Key Point: Highly sensitive to economic conditions and travel demand

Residence

Includes condominium units, townhouses, and small residential buildings held as investment properties

Often used for rental income or long-term appreciation

Key Point: Accessible entry point for investors with strong liquidity and resale potential

Executive leadership

Jennifer Sim

Vice President

Specializing in both commercial and residential real estate. She advises Korean and global investors with a strategic, transaction-driven approach, leveraging deep market insight and cross-border experience to structure and execute high-value real estate opportunities.

917-557-0681 jsim@PennPlazaProperty.com

Paul Chong

Managing Director, East Asia

A media executive with over 35 years of broadcasting experience. As former Managing Director of Discovery Korea and a leader at JTBC, he specialized in global content distribution and exports, successfully spearheading numerous cross-border ventures and international co-productions throughout his career.

82-10-3629-2375 pchong@PennPlazaProperty.com